The iPhone app of the week, Viddy, is gaining popularity among creators and users of mobile media. Available for iPhone currently, and possibly other platforms later, the application is much like Instagram, but with videos.
According to the Viddy website, “Viddy is a simple way for anyone to capture, produce, and share beautiful videos with the world. Record a moment of your life, give it that cinematic look with our production packs, and share it with those who matter most.” The application allows users to take a video, trim the video, and add effects. The videos can then be uploaded to Viddy’s online site, or to Facebook and YouTube.com. Viddy has received media coverage this week due to a recent high-profile joiner, Mark Zuckerberg. Though he only has one video as of Monday, he has thousands of followers. The reasons he states for joining are reminiscent of his response when he joined Pinterest. Zuckerberg has a presence on many social media sites, such as Google+ and Twitter. However, his membership and use does speak volumes for the rising interest in the app, and has served to build buzz around Viddy.
As of Monday, the app had 16 million users, adding 500,000 news users a day. On Viddy’s first year anniversary, April 11th, they had just passed 4 million users. The app is also partnering with Facebook, and integrated their mobile video service into FB’s new Timeline. Though many app developers have been utilizing the Facebook mobile platform and their Timeline switchover, Viddy stands out. After launching their Timeline app in February, Viddy went from 60,000 active users to over 1.7 million. In addition, there have been more than 15 million interactions with Viddy content on Facebook since Viddy launched its Timeline app.
Viddy has consistently been called the Instagram of videos, but why? The picture on the left shows a direct comparison between the home screens of both apps. The layouts of both screens are almost identical, particularly the buttons along the bottom. The concept is the same as Instagram, but with videos (perhaps upping the ante on self-expression and creativity?).
In addition, the rising popularity of Viddy offers similar marketing incentives as those provided through Instagram. Viddy can be used for interaction, to allow users to make commercials, to hold contests, etc. In the world of social media and Internet marketing, Viddy is something to keep your eye on.
Have you ever heard of Viddy?
If you haven’t heard yet, there is an app for Android and iPhone that has been released that is getting quite a bit of attention recently. This is not a new app, as instructional videos have existed since 2009 and it won Disruptive Innovator at the 2010 Deloitte Fast 50 awards. The app is called Layar.
A large part of the reason that this application is getting more attention recently is the integration feature that they have installed with Instagram. Before we can go into specific details on these features a description of the Layar app needs to be discussed. The Layar app works by showing you a video imaging of what you show through your phone’s camera lense. It then works to produce a layer of text and pictures of information outlining the different stores, restaurants, real estate, etc that are around you. This way you can directly look at a building and see the restaurants inside. The visual effects are exciting and have worked to develop a concept called Augmented Reality, which means the changing or modifying of what your phone shows as the camera images by inserting the database information on top of the view. So how does this relate to Instagram?
Recently, this application has allowed you to complete these same actions, but rather than see images and texts about restaurants or stores, you can see Instagram images that have been uploaded around you. So if you are at your home and you hold your phones camera up to show your neighbor’s house, you should be able to see any Instagram photos that have been uploaded from that location. Screen shots have been attached below that show the search that came up when pointing my phone at a wall and facing another persons house. This is really incredible technology as it allows you to connect in new ways with those neighbors or people close by. It also can help to identify trends in certain areas, for example if one was to do this same search near a dog park, there should be a lot of cute dog pictures that would be uploaded and viewable. It is almost like locational hashtags.
And here are the Instagram photo capability displayed largely:
Lets just run a quick Groundswell check of the integration of this Layar application with Instagram to see how much potential it has:
1. Does it allow people to connect? – Yes, through seeing other people’s photos who are nearby.
2. Is it effortless to sign up for? -Yes, with a simple download you can be viewing the photos uploaded near you.
3. Does it shift power from the institution to people? -Not really as there is not much of a marketing relation with this type of product, other than choosing a restaurant or store that is purely close by rather than based on advertising dollars.
4. Does the community generate enough content to sustain itself? -Yes, as the photos uploaded alone by people close by would continue to provide a large amount of content.
5. Is it an open platform that invites partnership? -Absolutely, we just saw it with Instagram.
Passing 4 out of the 5 isn’t too bad and could lead to a promising future. Check it out and I encourage you to give this cool application a try, again, it’s available for both iPhone and Android users. If you’ve already tried it, what do you think?