As buzz around Instagram and social sharing networks continues to build, competitors become increasingly relevant. Here we’ll take a look at the competitors in an in-depth extension of an earlier post.
Hipster –Camera and filters like Instagram, but rectangular. To these, users can add locations and comments, creating postcards. The app will also add the location automatically through GPS. Some reviews mention issues with glitches when certain filters are chosen. The concept of the application is very cool, and I personally enjoy using it. I haven’t had any issues yet, but hopefully the app can get the issues worked out.
- As of Jan 19th, 2012 the app had 100,000 users (1).
- From GooglePlay site: Rated 3.7/5 (203 ratings).
- 10,000-50,000 downloads from the Android market in the last 30 days.
Picplz – an app much like Instagram, with camera filters and a built in social network. The meme creator function is a nice feature. Many people love the app, but have been experiencing problems with updates.
- 40,000 Monthly Active Users through Facebook (2)
- From GooglePlay site: Rated 4.0/5 (8,346 ratings)
- 1M-5M installs from the Android market in the last 30 days
EyeEm – Groups photos based on categories – locations, what you are doing, a certain type of food, etc. – much like hashtags. This idea makes it easier to find new friends or followers. Many reviewers are requesting Google + integration, which could say something about user demographics. Some comments about glitches, but overall the app seems to perform smoothly.
- 20,000 MAU through Facebook (3)
- From GooglePlay site: Rated 4.0/5 (388 ratings)
- 10,000-50,000 downloads from Android market in the last 30 days.
PicYou – an Instagram-like app that boasts itself as exclusively for the iPhone. However, the reviews displayed on the App store site are negative. Someone actually recommends Instagram over the app, and another calls the app “really lame.” With 100,00 monthly active users through Facebook vs. 17 million on Instagram, I believe much of this negative sentiment comes from the fact that the social network is so much smaller than Instagram’s.
Overall, it seems that PicYou doesn’t really offer any additional services compared to Instagram.
Path – a “smart journal that lets you share your life with the ones you love.” (5)The app is designed for use between close friends, and it limits the number of friends to 150. However, you can still upload photos through Facebook, Twitter, Foursquare and Tumblr. An interesting feature – users can respond to moments with one of five emotions: smile, frown, gasp, laugh and love. The reviews for the app are extremely positive, with a larger fan base than most that is actively growing. The application offers an interface that is described as “beautiful” and “snazzy and sleek” in most recent reviews.
- 570,000 Monthly Active Users through Facebook alone (6)
- From GooglePlay site: Rated 4.2/5 (11,467 ratings)
- 500,000-1M installs from Android market in the last 30 days
To put it all in perspective, here is a quick summary on Instagram. The comments in the Apple store state that the app is “better than Facebook” and “this is the best app ever I LOVE THIS APP.” The reviews on GooglePlay are just as good. I suppose there is something to be said for a streamlined experience and a massive social network.
- 17 million Monthly Active Users through Facebook alone, and 40 million overall (App data, reference old post)
- From GooglePlay site, Rated 4.6/5 (601,428 ratings)
- 10M-50M Android installs in the last 30 days
- From the Apple store site, Rated 5/5 (537,624 ratings)
Have you ever used these competitor apps?
The iPhone app of the week, Viddy, is gaining popularity among creators and users of mobile media. Available for iPhone currently, and possibly other platforms later, the application is much like Instagram, but with videos.
According to the Viddy website, “Viddy is a simple way for anyone to capture, produce, and share beautiful videos with the world. Record a moment of your life, give it that cinematic look with our production packs, and share it with those who matter most.” The application allows users to take a video, trim the video, and add effects. The videos can then be uploaded to Viddy’s online site, or to Facebook and YouTube.com. Viddy has received media coverage this week due to a recent high-profile joiner, Mark Zuckerberg. Though he only has one video as of Monday, he has thousands of followers. The reasons he states for joining are reminiscent of his response when he joined Pinterest. Zuckerberg has a presence on many social media sites, such as Google+ and Twitter. However, his membership and use does speak volumes for the rising interest in the app, and has served to build buzz around Viddy.
As of Monday, the app had 16 million users, adding 500,000 news users a day. On Viddy’s first year anniversary, April 11th, they had just passed 4 million users. The app is also partnering with Facebook, and integrated their mobile video service into FB’s new Timeline. Though many app developers have been utilizing the Facebook mobile platform and their Timeline switchover, Viddy stands out. After launching their Timeline app in February, Viddy went from 60,000 active users to over 1.7 million. In addition, there have been more than 15 million interactions with Viddy content on Facebook since Viddy launched its Timeline app.
Viddy has consistently been called the Instagram of videos, but why? The picture on the left shows a direct comparison between the home screens of both apps. The layouts of both screens are almost identical, particularly the buttons along the bottom. The concept is the same as Instagram, but with videos (perhaps upping the ante on self-expression and creativity?).
In addition, the rising popularity of Viddy offers similar marketing incentives as those provided through Instagram. Viddy can be used for interaction, to allow users to make commercials, to hold contests, etc. In the world of social media and Internet marketing, Viddy is something to keep your eye on.
Have you ever heard of Viddy?