My first post about Instagram’s marketing potential talked about the Brisk campaign for the 2011 SXSW. As part of my research, I began to “follow” Brisk on Instagram. In any other circumstance I wouldn’t follow the company since I’m not a regular consumer. Long story short, I’ve been following the company since and felt compelled to write this post about how excellent they use Instagram and what they are doing that keeps my attention.
National “Something” Day
Brisk has their content ready for any special day you can think of. National Do Something Nice Day just passed and Brisk gave us a few ideas for a kind deed we could do, e.g. kiss a Brisk, ice a Brisk, hug a Brisk
Movie quotes are only fun if you’ve seen the movie. Luckily, when Brisk posted this pic, I knew exactly what movie they were referring to and thought it was absolutely appropriate, and funny.
Brisk seems to be posting a lot of random facts and riddles lately. I think it’s cool to fill my brain with little tidbits of information that I can use at a cocktail party to avoid an awkward silence. I now know that Russia has the same surface area as Pluto. I’m saving that one for a science related gathering of sorts. I usually check Instagram, when I’ve already checked Facebook and am still waiting for the doctor to call me or am standing in the checkout line, so I’m grateful to Brisk for giving me something to read.
While I don’t really engage with any of their postings, I do notice they are quite involved. They practically reply to anyone that responds to their posts. The tone is always light-hearted and clever. While my experience with companies utilizing Instagram for marketing purposes, I feel Brisk has done a great job of keeping me interested and associating their brand with humor and kindness.
Check out the latest update on Facebook’s purchase of Instagram…The once $1 Billion deal is no longer valued the same since FB stock hasn’t been doing so hot, but $750 million bucks is still a nice chunk of change.
Want to join your fellow Instagram fans to be a part of an awesome user created Instagram project? Ryan Chesney (@RyanChesney) has started an Instagram video project and he is calling on fellow users to join. His project, called Enjoy The Journey, is a collective art project which will end with a video that threads together hundreds of Instagram photos into an amazing work of art! Check out a preview here.
To get involved all you need to do it tag your photo with #enjoythejourney and it could be selected to be included in the final video. Some general photo requests (as can be found on the project site):
1. Pictures of you in transit
2. Paths or roads
3. With friends or family
5. At the beach
6. At a concert of amusement park
7. Sunrise or sunsets
I can’t wait to see the finished project!
Guess who won first prize in the Energizer Ultimate Instagram Photo Contest – yours truly. Thank you to all who helped vote! It really is possible to win an Instagram hosted contest and here is proof. And it didn’t even require any effort – just snapping a picture with Instagram. Has anybody else won any contests?
Did anybody else feel an empty hole in their stomach yesterday afternoon/evening when their Instagram feed couldn’t refresh? I couldn’t post any photos of my puggle or what I ate for dinner. I was devestated.
This was caused by a massive power outage in North Virginia, where Amazon’s Elastic Cloud Compute is located. These server outages caused Instagram, Pinterest, and Netflix to be down and it certainly upset users. Good thing Facebook and Twitter were still up and running, or else users would have no place to go to vent their angry sentiments. Check out some of them here:
As the photo sharing war continues to rage, some are lost to the battle. Instagram competitor PicPlz will shut down operations July 3rd. The application will not only shut down, but also delete all images. Developer of PicPlz, Mixed Media Labs is explaining the close with this message:
“On July 3, 2012, picplz will shut down permanently and all photos and data will be deleted.
Until then, you can log in and download your photos by clicking on the download link next to each photo in your photo feed.
Thank you for your support of picplz and we apologize for any inconvenience this may cause you.”
Despite the seemingly never ending user base for photo sharing, some apps are failing. PicPlz was a viable competitor at first, particularly because the app was available to both Android and iPhone users before Instagram was.
However, it seems that since Instagram blew up, gained popularity, and released the API, PicPlz could not compete.
To be honest, it was my least favorite of the photo sharing apps. Nonetheless, RIP PicPlz, I’m sure some users will miss you :/
So what lies ahead for the future of one of the hottest apps on the planet. Well before we look into where the app is heading, we need to look at part of what makes it so hot right now. And to find that out, look no further than Hotstagram. Well at least if your looking for hot people, you won’t find anything about cars, food, or electronics, but yes, plenty of attractive faces. They have a page for girls and a page for guys. You get to vote for your favorite and check up on the leaderboard to see who has the most votes, and it looks like it updates pretty frequently, about every 2 minutes or so. It automatically defaulted to voting for the girls for my computer, but upon checking out the voting stats the females have about 8 times as many votes as the
guys. Pretty exciting, especially if someone you know is up there, but I’m pretty sure most are professional models, at least the top ranked ones. You can see that the photos that are appearing are those that are tagged with examples of the following: #hotstagram #sexy #girl #girls #shoutouts #instamood #instahub #instago #instagramers #instagramhotgirls #pretty #hot.
So if that is what is hot currently, what is hot for the future. Well, what if people start to get tired of the retro looking photo filters. What if people want something brighter, sharper, or even want to create their own filters. An author for the Atlantic blogged about a photo that uses every Instagram filter. Check it out through this link. Is this part of what we will look for in the future. Is there a great market potential to be combining previous filters, or like we said before, really customizing the filter so that it fits your exact needs. I wouldn’t doubt it, and if it is not Instagram to move first on the app front, it would be expected to see apps moving in this direction as this type of move would really energize users.
What do you think the future of Instagram will be? What do you think the future of photo sharing applications are? How will you be involved?
Just found another new business opportunity that has been fulfilled! Actually learned about this through one of my Instagrammers who posted a picture about the new site Casetagram. Decided to check it out and I cannot wait to get my order in! Basically what Casetagram does it allow you to customize an iPhone (sorry Androiders) case made entirely from your Instagram photos! Looking at the gallery of designed cases, they look amazing – who wouldn’t want an iPhone case that shows all the beautiful Instagram photos you have taken? You guys can be sure that mine will be filled with Puggle photos!